In a world where people carefully curate their personal brands, one London man decided to take branding to a whole new level after a night of drinking with friends.
Meet the man formerly known as Sam Smith, who now legally goes by Bacon Double Cheeseburger.
Mr. Cheeseburger is a real person with a real job, a real fiancée, and a real taste for making life’s menu a bit more interesting.
“It was the culmination of probably too many drinks in the pub where there was a conversation about names,” explained Mr. Cheeseburger about the fateful night that changed his identity forever.
“Bacon Double Cheeseburger was pretty much the first thing that came up. Everyone loves bacon don’t they?” he continued, using the kind of flawless drunk logic that seems brilliant at 2 a.m. but questionable in the harsh light of day.
From Sam Smith to Special Sauce
While many of us wake up after a night out regretting that last tequila shot or those 3 a.m. texts, this oil and gas consultant woke up with paperwork confirming his new meaty moniker.
Talk about a hangover with extra pickles.
Surprisingly, Mr. Cheeseburger hasn’t let his new name interfere with his professional life.
In fact, he seems to relish the opportunity to sign off work communications with “B D Cheeseburger” — a power move if we’ve ever seen one.
Imagine being his colleagues.
One day you’re emailing regular old Sam from accounting, and the next you’re getting professional correspondence from a sandwich.
The Bride Isn’t Ready for a Side of Fries
While Mr. Cheeseburger might be having a grand old time with his beefy new identity, there’s one person who’s not exactly thrilled: his fiancée, Isabella.
“My fiancée is fairly reluctant about marrying a Cheeseburger,” he admitted. “That’s something we’re discussing a lot.”
“No girl ever dreams of spending her big day marrying a man called Bacon.”
Imagine the wedding invitations: “Isabella and Bacon request the pleasure of your company…”
Or the awkward moment when the officiant asks, “Do you take this Bacon Double Cheeseburger to be your lawfully wedded husband?”
The Fast Food Identity Crisis
While changing your name to a menu item might seem like just a funny story to tell at parties, it does raise some interesting questions about identity.
How much of who we are is tied to our names? And what happens when your name sounds delicious with a side of fries?
For Mr. Cheeseburger, the answer seems to be that life goes on, just with more amusing email signatures and awkward introductions at networking events.
Whether this name change will stick forever remains to be seen, especially with a reluctant bride-to-be in the picture.
But for now, the man formerly known as Sam Smith continues to embrace his new identity with all the fixings.
One thing’s for certain: if Isabella does decide to take his name after marriage, she might want to check with her doctor about her cholesterol levels first.
Editor’s Note: Source – UsaToday, HuffPost, Vice.